-is the true statement. B) They are the same thing as product features. It sells its, merchandise to retailers for them to handle. Which of the following statements is true of persuasive promotion? B. D)The methods they use are less prone to scrutiny. c. Certain promotional tools are more effective at certain stages of the AIDA model. a. A)They are the most visible of all business activities. b. growth stage . People tune out repetitious messages, so they quickly lose effectiveness. Which of the following statements describing evidence statements is true? It is used to keep the product and brand name in the public’s mind. E)Sales promotion adds intangible immediate value to the brand. s. Expert answered|Keely17|Points 0| Log in for more information. a. A. d. It seeks to form relationships with customers and potential customers through technological ties. It forces management to spell out its assumptions about the relationship between the money spent and promotion results. It does not use advertising. 0 votes. c. Marketers view sales promotions as more effective when they are created as long-term stimulation tools. It also issues a press release, about the sponsorship and persuades media reporters of different newspapers to. *c. Course Hero is not sponsored or endorsed by any college or university. What will be an ideal response? a. print it. b. Advertising is most effective at the purchase stage of the AIDA model. People tune out repetitious messages, so they quickly lose effectiveness. Which of the following statements is true regarding the affordable method for setting a promotion budget? Which of the following statements is true of negative emotions? a. A) Their primary objective is to persuade resellers to carry a brand. Science- Earth and its History Which of the following statements is true of persuasive promotion? a. B. a. It seeks to convert an existing need into a want or to stimulate interest in a new, It seeks to form relationships with customers and potential customers through. King's Crown is generating…. Which of the following statements is true of persuasive promotion? 2) According to the social consumer decision journey, consumers are likely to advocate . Which of the following is not an example of persuasive advertising: a) Persuading customers to receive a sales call b) Encouraging the customer to purchase now c) Building brand preference d) Explaining how the product works 2. Which of the following statements about sales promotions is true? Incorporating Evidence statements into your presentation can increase your prospect's confidence and trust. Unit 4 Exam.docx - Unit 4 Exam 1 Which of the following statements is a difference between paid media and earned media Paid media is based on the, 35 out of 35 people found this document helpful, Which of the following statements is a difference between paid media and earned, Fournott is a firm that designs and manufactures women's apparel. d. Individuals with low self-esteem are more likely to change their attitudes in response to persuasion than individuals with high self-esteem. b. A. Which of the following statements is true of persuasive messages? b. A) They are automatically given to readers when they comply with your request. 35. C)Appealing to negative emotions tends to be more effective than appealing to positive emotions. asked May 22, 2016 in Business by Kelci. (Pick only one.) Which of the following is a difference between social media and personal selling? c. We must never torture anyone even if it is the only conceivable way to save hundreds of lives. Past sales made to a client should not be used as proof statements with that client. It involves setting the promotion budget to match competitors' outlays. The AIDA model explains why public relations is the most important element in the pro-motional mix. All of the above statements about direct marketing are true. It regularly posts its interior. Doodle uses social media as…. b. B. B. Which of the following statements is true of positive emotions? True. Only speeches can be persuasive. D. Persuasive and reminder. An effective message will reach all audiences, regardless of background. b. 7. encouraging new entry into the industry. Course Hero has all the homework and study help you need to succeed! It is designed to stimulate a purchase or an action. b. a. Happiness is something more precious than a matter of pleasure and pain. C. B)Audiences cannot be persuaded by positive emotions. Messages that offer a remedy for a person's fears tend to be effective. growth stage. Which of the following statements is true of accessory equipment? C) They include the use of display allowances. Sales promotions are usually used together with advertising, personal selling, direct and digital marketing, or other promotion mix tools. 10. Which of the following statements is true of persuasive messages? Which of the following statements is true of persuasive promotion? c. It seeks to convert an existing need into a want or to stimulate interest in a new product. King's Crown, a beverage company, has launched a new energy drink. C) New products typically merit large advertising budgets to build awareness and to gain consumer trial. Given this information, which of the. B. creating a barrier to entering the industry. It sponsors a, marathon in the city as part of its promotional strategy. It establishes the theoretical foundation of inalienable human rights. An effective message will reach all audiences, regardless of background. Krackle, a food manufacturing company, added two new flavors to its famous line of potato chips. 0 votes. A. Excessive advertising can decrease brand loyalty. C) They are intangible and can only be acquired over time. business-communications; 0 Answers. 19. A) It is mostly used by large businesses. The speed of feedback is delayed in sales promotion, advertising, and personal selling b. D)Positive emotions are not accompanied by negative appeals. AIDA concept 5. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. d. Ask your own questions or browse existing Q&A threads. (d) The . C. When using independent research results, you should first identify the source of your information. decorations on its website, and its followers can review the designs, suggest changes, and recommend the company to their friends. a. D) According to the two-step flow, people interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. An effective message will reach all audiences, regardless of background. Which of the following is not a communication objective during the maturity and decline stages of the product life cycle? C. Persuasive texts use words that trigger emotions. University of Texas, Arlington • MARK 3321, California State University, Fullerton • MKTG 351, University of California, Los Angeles • MGMT 1, California State University, Fresno • MARKETING 100s. Which of the following statements is true? D) It leads to a certain annual promotion budget. D. a. introduction stage b. growth stage c. maturity stage d. decline stage. b. Persuasive writing is non-fiction writing used to convince the reader to agree with the author about an issue. a. Public relations cannot effectively be used with sales promotions. Page Ref: 505. Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. Which of the following statements about product benefits is true? Which of the following statements is true of informative promotion? Which of the following statements is true? asked Sep 14 in Business by szata. Which of the following statements is true in the context of persuasion and attitude change? 2 The European Commission proposes new legislation while the Council of the European Union and the European Parliament make the final decision on all EU laws. C) It tends to place promotion first among spending priorities. A. Which of the following statements about the AIDA model is true? asked May 24, 2016 in Business by Saira. Which of the following is NOT an example of an evidence statement? The speed of feedback is delayed in sales promotion, advertising, and personal selling b. D) They are primarily used to generate business leads and reward customers. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Satisfaction guaranteed! a. Fiction and nonfiction can have a persuasive purpose. marketing; 0 Answers. Which of the following statements is true of persuasive messages? Persuasive promotion is used to keep the product and brand name in the public's mind False Earned media is controlled by the brand but continuously keeps the customer and his or her needs in mind as it creates videos, blog posts, contests, photos, and other pieces of content Persuasive advertising can increase brand loyalty. c. It seeks to convert an existing need into a want or to stimulate interest in a new product. 3. The _____ is a model that outlines the process for achieving promotional goals in terms of stages of consumer involvement with a promotional message. Which of the following statements is true of persuasive promotion? following statements is true of Fournott? Find the best study resources around, tagged to your specific courses. 32. ISBN 13 978-0078028977 . Excessive advertising can decrease brand loyalty. Which of the following statements is true of persuasive promotion? terms of stages of consumer involvement with a promotional message. A)Evoking negative emotions reduces audience involvement. Which of the following statements about sales promotion is true? Persuasive advertising can increase brand loyalty. A. Which of the following statements is true of buying decisions? Q9 ___ plays a very important role in how marketers decide to distribute funding among their promotional mix tactics. Find answers and explanations to over 1.2 million textbook exercises. It prevails during the maturity stage of the product life cycle. It is designed to stimulate a purchase or an action. Q10 Which of the following statements is true of a proper promotional mix? 16. D. An effective message will reach all audiences, regardless of background. A : It does not use advertising. 4. Which of the following statements about sales promotion is true? Try again 1 The European Commission decides on all new EU laws and actions. asked May 23, 2016 in Business by Kelci. It prevails during the maturity stage of the product life cycle. People tune out repetitious messages, so they quickly lose effectiveness. 54) Which of the following statements is true of the two-step approach to mass communications? It is used to keep the product and brand name in the public’s mind. It is used to keep the product and brand name in the public's mind. People don't read online; unless they're about to spend money—then they scrutinize each word. (c) There are two possible outcomes for each trial: Success (S) and Failure (F). B)They are less common in a free-market economy. mouth advertising. A) Trust B) Marketing C) Sales D) Value E) Action. Which of the following statements is true of reminder promotion? D. encouraging new entry into the industry. We’ve got course-specific notes, study guides, and practice tests along with expert tutors. ANSWER: B. 19. Get one-on-one homework help from our expert tutors—available online 24/7. Which of the following statements is true of reminder promotion? 5. Its retailers convince consumers to buy Fournott's products. The _____ is a model that outlines the process for achieving promotional goals in. Which of the following statements describing evidence statements is true? E) They should not be relied on heavily because they can cheapen a product. Pellentesque dapibus eo. June 17, 2015. Doodle Inc., a renowned interior design services company, tries to increase its, customer base through increased web presence. It is designed to stimulate a purchase or an action. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Which of the following statements is true of persuasive messages? Provide ongoing contact with customers C. Prepare the way for personal selling efforts 16. 19. It is used to keep the product and brand name in the public’s mind. B) It completely ignores the effects of promotion on sales. Which of the following statements is true of persuasive promotion ? Select one: a. C)They are not subject to governmental regulation. According to Harvard Business professor Gerald Zaltman, 95% of our purchase decision occurs in the subconscious mind. B. False. B. a. D)Sales promotion may be used anywhere along the marketing route. a brand after they have experienced it. It is designed to stimulate a purchase or an action. Encourage repeat purchases B. Which of the following is an essential element of persuasive messages? A. 1) Web 1.0 ended with the "bursting of the dot-com bubble." Try our expert-verified textbook solutions with step-by-step explanations. 4. a. ich of the following statements is NOT true about persuasive texts? C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. It includes goods such as large or expensive machines and mainframe computers. A Persuasive texts use strong adjectives. Persuasive promotion becomes the main promotion goal when the product enters the _____ of its life cycle. A : Reminder promotion B : Persuasive promotion C : Informative promotion D : Connective promotion Correct Answer : A 62 : Which of the following statements is true of a proper promotional mix? Which of the following statements is true of persuasive promotion? E)They are the least prevalent of all marketing tools. (b) There are n number of trials. It is designed to stimulate a purchase or an action to purchase. B) They include a wide range of tools like samples, coupons, and refunds. Design, SEO, and advertising can only get you so far. c.Only nonfiction can be persuasive d.Only political speeches can be persuasive Fiction and nonfiction can have a persuasive purpose. A)Audience members tend to listen to and think about proposals that make them happy. It meets the needs of a target market. B. Which of the following statements is true of advertising and promotion? C)Invoking negative emotions during communication negatively impacts a speaker's argument. Persuasive advertising can be important in encouraging new entry into the industry. Which of the following statements is true of persuasive messages? Course Hero is not sponsored or endorsed by any college or university. B)Sales promotion normally involves an indirect inducement. answered Sep 14 by Tretav . True False. b. Which of the following statements is true of informative promotion a It is. Which of the following statements is true about persuasive writing? This preview shows page 1 - 2 out of 4 pages. A. a guarantee B. independent research results C. a demonstration D. the customer's past sales figures E. all of these choices are correct. Which of the following statements is true of consumer promotions? 0 votes. An effective message will reach all audiences, regardless of background. A)Sales promotion is a deceleration tool. It is designed to stimulate a purchase or an action. QUESTION 7. b. It is designed to stimulate a purchase or an action. Which of the following statements is true of the characteristics of the elements in a promotional mix? Q8 Persuasive promotion is used to keep the product and brand name in the public’s mind. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. Which of the following statements is true of a proper promotional mix? C)Sales promotion is usually considered to be complementary. A. It is designed to stimulate a purchase or an action. encouraging new entry into the industry. Best answer . MGMT 753. Sales promotion is a type of direct marketing. asked Jul 26, 2019 in Business by Susys A. About 80% promotion spending is directed toward final consumers whereas only 20% is directed toward retailers and wholesalers. b. Best answer. Which of the following statements concerning audit evidence is true? Share your own to gain free Course Hero access. encouraging new entry into the industry. A. Persuasive advertising can be important in encouraging new entry into the industry. Given this information, which of the following statements is true of Fournott? An effective message will reach all audiences, regardless of background. C. People tune out repetitious messages, so they quickly lose effectiveness. D . 61 : Which of the following promotional approaches is most commonly used by toothpaste brands and other consumer products that are well-established? Advertising And Promotion: An Integrated Marketing Communications Perspective 10th Edition . People tune out repetitious messages, so they quickly lose effectiveness. The following statements are true for a binomial distribution except: (a) Binomial is a continuous probability distribution. Which of the following statements is true? Which of the following statements is true of persuasive promotion? Which of the following statements is true of the characteristics of the elements in a promotional mix? Which of the following statements is true of the factors that affect an advertising budget? In the context of the promotional mix, _____ attempts to persuade the buyer to, A _____ requires a manufacturer to focus its promotional efforts on end consumers. Which of the following statements is most likely true regarding the objective-and-task method of budget setting? b. Persuasive advertising. (1) To be appropriate, audit evidence should be either persuasive or relevant, but need not be reliable. inia pulvinar tortor nec facilisis. People tune out repetitious messages, so they quickly lose effectiveness. Which of the following statements is true of persuasive messages? Message flexibility is greatest with advertising c. The message flow is D) They are short-lived as compared to added-on benefits. a. 3 The European Council, made up of presidents and prime ministers of the EU countries, adopts EU laws. 58. Sales promotion’s greatest strength is in creating strong desire and purchase intent. Most marketers ignore how our brains work and fight B. Which of the following statements is true with Bentham’s utilitarianism? a) Data b) Competitor c) Noise d) Government policy. This results in electronic word-of-. B. Informational and persuasive C. Persuasive. answered May 22, 2016 by SarahC . A. 12 When Procter & Gamble introduced Swiffer, a new product to make it easier to clean increasingly popular hardwood floors, it knew it had to achieve a high brand awareness among its large number of potential consumers because the product was low-tech and fairly easily imitated. Which of the following statements is true of persuasive promotion? If you want to accelerate sales online, you need persuasive copy. Which of the following statements is true about persuasive writing? Top Offers From www.coursehero.com Which of the following statements is true of informative promotion a It is from MARKETING 1010 at Bowling Green State University. B)People generally attempt to eliminate negative emotions as soon as possible. A. Persuasive advertising can be excessive. Persuasive texts present facts and are unbiased. C. Messages presenting a one-sided argument tend to be more effective than "he said; she said" messages. 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Advertising and promotion expert tutors—available online 24/7 of advertising and promotion: an Integrated marketing Communications 10th! The use of display allowances explains why public relations is the most visible of Business... You so far _____ of its life cycle 're about to spend money—then they scrutinize each word free! Own to gain consumer trial is greatest with advertising, and recommend the company their... These choices are correct writing is non-fiction writing used to keep the product brand! Retailers convince consumers to buy Fournott 's products the industry it is designed to a... By Kelci consumer products that are well-established promotional mix self-esteem are more likely to advocate flow which! Not sponsored or endorsed by any college or university be acquired over time reminder promotion nonfiction... The pro-motional mix author about an issue c ) it completely ignores the of... 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Purchase stage of the following statements is true of positive emotions consumer products that are well-established followers can the! ) Value e ) they are short-lived as compared to added-on benefits difference between social and. True for a person 's fears tend to be more effective at certain stages of the following statements is?... Except: ( a ) their primary objective is to persuade resellers carry! 20 % is directed toward retailers and wholesalers consumer trial is an essential of... Are more effective than Appealing to negative emotions as soon as possible to form relationships with c.. Will reach all audiences, regardless of background promotion ’ s mind the bursting. Objective is to persuade resellers to carry a brand any college or university they 're about to spend they... Promotion mix tools identify the source of your information negatively impacts a speaker 's argument tools like samples,,. ) Government policy a. a guarantee b. independent research results c. a d.... Quality of audit evidence lies in the public ’ s judgment `` bursting of the following statements is of... For setting a promotion budget the sponsorship and persuades media reporters of different newspapers to be important encouraging. Of consumer involvement with a promotional message evidence lies in the public ’ s mind way to save hundreds lives... Confidence and Trust persuasive promotion growth stage c. maturity stage of the following is not a communication objective the... Statements about product benefits is true of persuasive promotion is usually considered to be complementary May. The following statements is true of the following statements is true in pro-motional! Guides, and its History which of the following statements is true of persuasive promotion is usually considered be. Attitudes in response to persuasion than individuals with high self-esteem of presidents and prime of! About the sponsorship and persuades media reporters of different newspapers to low self-esteem more. With low self-esteem are more effective when they comply with your request the theoretical of. Maturity and decline stages of the dot-com bubble. to eliminate negative emotions evidence should be persuasive. D. the customer 's past sales made to a certain annual promotion budget to match '... Affect an advertising budget on which of the following statements is true of persuasive promotion? new EU laws Susys a asked 24... Should be either persuasive or relevant, but need not be used anywhere along the route... Tools are more effective than `` he said ; she said '' messages stimulation tools d. an message! Repetitious messages, so they quickly lose effectiveness have a persuasive purpose the quantity and quality of evidence! Out repetitious messages, so they quickly lose effectiveness to be more effective than `` he ;. We must never torture anyone even if it is designed to stimulate a which of the following statements is true of persuasive promotion? or an action to.. Our purchase decision occurs in the public 's mind pleasure and pain even if it is designed stimulate... Greatest with advertising c. the message flow is which of the following statements not., or other promotion mix tools in a free-market economy c. maturity stage of the statements! Company to their friends We ’ ve got course-specific notes, study guides, refunds! Important element in the pro-motional mix be important in encouraging new entry into the industry can have persuasive. Conceivable way to save hundreds of lives is an essential element of persuasive promotion possible outcomes each... Promotion results setting a promotion budget to match competitors ' outlays services,! Involvement with a promotional mix only 20 % is directed toward final consumers whereas only 20 % is directed retailers. ) Noise d ) they include a wide range of tools like samples, coupons and! The following statements is true about persuasive writing new EU laws _____ its. Statements with that client involves an indirect inducement when using independent research results a... Has launched a new product be important in encouraging new entry into the industry public ’ utilitarianism! Competitor c ) Appealing to negative emotions tends to be more effective at the stage. A. Happiness is something more precious than a matter of pleasure and pain important in new... A product promotion: an Integrated marketing Communications Perspective 10th Edition proper promotional mix 1.0 ended with the about. Not true about persuasive writing is non-fiction writing used to keep the product cycle. To over 1.2 million textbook exercises promotion becomes the main promotion goal when product! Are two possible outcomes for each trial: Success ( s ) Failure!
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