I will take a look at your current website and give you 3 marketing tips, or website edits to help you get more sales! The only harsh reality here is that there isn’t always a storm – so that means the general need for roofing services is usually spread more far and wide then just canvassing a specific city. If any of these roofing situations are correct, then you should read this roofing lead generation guide. 2. Rigorous licensing and background checks. Name the company something original, have a graphic designer create a memorable brand and create a website and a Google My Business listing. Roofing leads are best when they came in through your website or referral systems – and thus you should be doing a mixture of lead-generation activities, and long-term marketing systems so that your company naturally attracts leads without having to buy them. Despite being around for close to 20 years, email marketing continues to be the most effective online marketing channel. Here’s the deal: If you just buy roofing leads, you’re doing yourself and your business a disservice. Yelp also grants the opportunity to respond to reviews, which is an attractive feature for any business. When you compare that to manufacturing and industrial types of businesses that deal lots of different types of bids, the buyer is much more sophisticated. Where to get Roofing Leads. How to Easily Generate Roofing Leads Without Any Second Guessing. (5/5). This is another network that I have little experience in but it might be worth checking out. Send us a message to get started today. 1. Facebook Ads is also a little tricky if you’re new to the world of marketing, advertising, copywriting, and sales. In this guide I'll show you exactly how to get roofing leads effortlessly, by showing you the best ways to generate roofing leads for your business. He’s worked with Jim on naming processes, creating proprietary systems and checklists – and having a clear long-term vision, amongst other major shifts to his mindset, and business strategy. Therefore, your website should be creative, engaging, and optimized to pull visitors in to make it one of the best ways to find free roofing leads that come to you. I can’t speak for myself but this link can show you some examples of HomeAdvisor. Once you learn where and when the storms are coming, you can get your crew prepared and call or visit the homes or businesses of those likely to be affected. 1.1 Buy Roofing Leads From Google Guaranteed. Participate in Trade Shows and Local Events, Those visiting your trade show booth should get significant takeaways, like your contact information and something valuable, like a free quote. First, you have to give value first. I think roofers should run their own experiments and try every possible opportunity for leads before settling in to 3-4 ways to get leads that work for them – but in general, I doubt that those consistent, on-fire leads you’re looking for aren’t going to come from some parasitic website like the ones above that sometimes literally rank for your own name above you, and then sell the lead back to you. (Hint: look at their Google reviews.). All these channels work in varying degrees. 6. ©2021 Equipter, LLC. Opportunity 2/5 | Expensive 3/5 | Quickness 3/5 | How long to wear off 2/5. Lame. One of the significant drawbacks of Yelp is that it’s impossible to tell which reviews are legit, and which are from trolls. A little bit of creativity in your website and marketing efforts can go a long way in generating leads for your roofing business. Your instincts are right – if you don’t OWN DIGITAL, then you’re possibly missing out on a huge treasure trove of leads that you just won’t get through door-knocking. That’s right – leads. Contents. Over the last decade, our mailboxes have actually gotten less flooded. Roofing Webmasters helps contractors realize their vision. The world has been shaken up, old tactics are getting less effective. He also worked with a guide on marketing – Hook Agency tries to act as a partner to roofing companies, and guide them on web design, SEO, and paid marketing ads. When you first open your roofing business, the rush of new leads may give you a false hope that you'll…, Your roofing company's website is an essential part of your marketing strategy. But really radio is another tool to add to your arsenal to try to be the #1 top of mind roofing company in the area. It’s easy to argue that just about any Pay Per Click advertising is costly, especially for roofers. Like most of these types of services, the more information your business profile has the better chances you’ll see success. It's amazing how many roofing businesses don’t have an email marketing campaign set up. This guide is getting a much needed update for 2021. Most leads are digital in 2018 and having a central hub for your online presence is one of the foundational components to … Lead Services (Goodzer, Smart Leads Lab, Best Storm Leads, Web.com & Home Advisor) In this video, I go over a few companies where contractors can buy roofing leads. If you love the idea of building rapport, relationships, and a solid reputation, then Thumbtack Pro rocks for roofing leads. A consistent content marketing strategy will eventually start generating lots of organic traffic to your web properties. (Then of course you have to be able to close the business – but that’s how you got here, right?). For every $1 spent there is $40 return on investment. By far, the most common strategy for generating leads for commercial roofers are referrals. Facebook also rocks if you want to focus on end-users in your local area. They can call people and set up appointments for you. The cost is minimal. Explore other effective options here. Include a clear call-to-action to entice visitors to give you their email address or fill out a form for a free quote, giving you a lead with no additional effort from you. The roofing space, like other trades, is unique, in that its biggest challenge is not sales and marketing but the lack of skilled labor. That is – have better ‘brand awareness’ than your competitors. Digital Marketing Roles to Aspire To, Creative Ways to Get Roofing Leads Regularly, Best Roofing Websites – Roofing Web Design (Updated 2021), 52+ (Actually Good) Roofing Company Name Ideas. Get all 25 Ways for free in a downloadable paper now! Use Conversion-Focused Landing Pages, “A simple way to get more roofing leads is to use landing pages for all of your marketing campaigns. Relevant messaging is the key to getting someone to give you their contact information, and by using landing pages, you’re able to focus your message around what got someone there in the first place, while eliminating all other irrelevant information. If the average company spends $15,000 to attend a trade show why would you not maximize your opportunities? Yes, this takes time and a bit of awareness of the particular platforms – but I would suggest sticking to 2 or so that you can do really well, then trying to master everyone and god forbid, end up on Snapchat trying to sell roofs to 17-year-olds. It’s important to get your company name into the hands of as many locals as possible, which is easier when you do so in a creative way that stands out. Consider all your lead generation options. Most people will not even think about their roofs until they have a leak. Here are some great posts that highlight these strategies: Here are some pay per click stats that will blow you away: Even with the rising costs, pay per click is one of the most effective and fastest ways to start generating leads for your business. For example: If your average Cost-Per-Click is $8, set a budget of $40/day Monday - Friday. Ideally, you mix and match 3 or 4 of the top methods for getting roofing leads so that you can diversify lead sources, and not depend on one. Ideally – you own your own marketing, by creating content on your website, promoting yourself on social media – and hiring a heavy-duty search engine optimization company like Hook Agency. Some of them will even make appointments for you directly with the homeowner. Yelp is free to register. If you came to this guide trying to ‘buy roofing leads’, or looking for some kind of quick fix – please listen: 2 Quick Examples of BAD DEALS in roofing lead generation. Generating qualified leads is the engine that drives roofing business. Content marketing is a great way to build authority and credibility in your area. A lot of roofers have created partnerships with the dominant suppliers in their market. You should follow-up with every single lead. You don’t have to remember all these factors. There’s no shortage of traffic. But it really depends on your area, just like how good of a deal you can get on Google paid ads depends on your area. If you have a video that provides valuable information that can help a homeowner make a better decision on securing their home it will not only help you generate more leads it will help you generate a higher-quality lead.” – Mauricio Cardenal, Roofing Marketing Pro’s. MAP / DIRECTIONS, © 2021 Hook Agency / All rights reserved. Only value. Google Ads is a great way to reach your audience as they search for a roofer. You might think that Craigslist is old news and that nobody uses it anymore. Use PPC to Generate Roofing Leads On search engines, you will find both organic search results and paid search results. 4. Google Ads is one of the most popular advertising platforms on the planet, so they’re worth mentioning in this list. Just like canvassing, it shouldn’t be used alone, of course. Content marketing, publishing blog articles on your website and landing pages for niches + cities. There are literally hundreds of ways to get more roofing leads. 2. Google Local Services (Google Guaranteed,) and getting a ton of reviews. Google Organic Traffic – Getting higher in the main area of Google with content, links, and technical changes to your website. Help guide you along the way, and be an advisor on the right types of activities and assets to create. Boostpoint’s algorithms then display your ad to the people in that neighborhood most likely to be your next customers. Amazon can list your roofing services in front of their massive audience. In other words, Craigslist gets a massive amount of traffic every single day. Running ads on Facebook has proven to deliver favorable ROI for all kinds of marketers. I was very surprised by these numbers because the clients we often work for, are generally doing better than these numbers might suggest. It’s difficult to vet the credibility of reviews. The truth is, many businesses try to use Facebook without a clear understanding of what their target audience wants, the behavior of traffic, or even how the platform is different from other forms of advertising and lead generation. There are two main things to keep in mind when attending trade shows. In other words, Craigslist gets a massive amount of traffic every single day. Adwords will consist of the majority of your pay-per-click efforts but you should not ignore Bing Ads. E-mail Marketing – If you are building an e-mail list, putting your best content and promotions in front of them regularly (without being annoying) is great for brand awareness – and occasionally leads, depending on the size of your list. Outsourcing the entire strategy of your lead generation. Certainly, many siding and roofing contractors make a solid living off of door-to-door efforts, but their inquiries are not always welcome or well-received. Leads are very high quality with a detail quiz. For local SEO there are a lot of factors that will help you get ranked. Offer a special discount for future service to any client who brings you a qualified lead. Having your business name fully or partially featured on a shirt or banner can help bring in roofing leads, while also benefiting your community. Study the basics of roofing lead generation first, even before outsourcing – so that you get where the right effort needs to be applied, and what has worked for 100’s of contractors before you. It seems like every other day, I hear someone in the roofing industry expressing skepticism about using Facebook as a lead generation tool. Facebook has so much data on its end-users that you can target your ideal customer down to a science using their ad platform. Google paid search ads, or PPC campaigns can be gigantically successful – depending on how much competition there is in the area, the amount of serious need – and of course your ability and making effective ads. It can be a useful strategy for roofing contractors. “One of the best ways to generate roofing leads today is to use video ads on Facebook. 55401 Thank you for reading this 2021 update to our ‘Roofing Lead Generation’ guide, and please share this to a friend if it was useful! From pounding the pavement and knocking on doors, to paid ads and Search Engine Optimization. He also has paid coaches including Jim Johnson of Contractor Coach Pro, and retains a lawyer as council. The key to success is reaching these top prospects via multiple marketing channels. 99 Calls roofing leads are super current (get leads immediately — not days later) 99 Calls roofing leads forward right to your phone. Here are some great articles that will guide you along the way: Despite all the hype of people saying SEO is dead, SEO is more relevant than ever. Amazon is a massive company with a ton of website traffic. It depends on who you ask – according to a survey 23 percent of the roofing company owners said they made under $50,000 per year! The business owner that responds first usually wins. These marketing channels give roofers entrée to the right people, offering tremendous visibility, which is key to branding and lead generation. It’s important to keep it simple and just start with the most important aspects. Help sponsor a local sports team, or advertise at a community event such as a charity walk. Those visiting your trade show booth should get significant takeaways, like your contact information and something valuable, like a free quote. How many leads are you getting an average month? Here are some tips that will help you canvass. There are a lot of different ways for a roofing business to generate leads. It’s still worth it to EXIST on them – but you have to be strong and not cave to their aggressive salesmanship. If you are located in the United States and are looking for roof repair leads or roof replacement leads, we can help you get them in a robust and sustainable manner. Referrals can be amazing – consider pushing into being a subject matter expert on social media, in a way that would help remind your friends and current customers to refer you. Experimented with Thumbtack, Angie’s List, Porch, Telemarketing. What is your ‘closing ratio’ on those leads? Opportunity 5/5 | Expensive 2/5 | Quickness 5/5 | How long to wear off 1/5. Conversion-focused landing pages are a must if you plan on using paid ads to grow your business.” – Marc Levesque, Webrunner Media, Opportunity 2/5 | Expensive 1/5 | Quickness 2/5 | How long to wear off 3/5. The following methods are reliable enough to bring you some leads that you can convert to sales but creative enough to excite people about your company. The second thing you should do is to properly follow up. Not much. These homeowner lists can be overlaid with home year built, roof type and modeled credit score. You can start seeing leads within a week if you set up your campaign correctly. I’ve never used HomeAdvisor myself but some of my clients have. You need leads to grow your roofing business. If you’re looking for how to get roofing leads to increase business, we have a powerful performing offer for you to consider… We’ve created a mock-up of how this campaign would look for you. Whether you’re a roofer, run a roofing business, or help market a roofing company, there’s one thing for sure. But, you may not know how important it is for your site to stand out from the competition and be ready to convert visitors to leads and, potentially, to customers. Because many of these types of schemes, leave way too much power in the hands of the folks you’ve outsourced to, and in many cases either were ‘scammy’ to begin with, or basically end up feeling like a scam. These methods are also time-efficient, meaning they work automatically in the background even when you sleep. Are you getting roofing leads constantly? If you’re a new roofer, a lack of reviews and social proof won’t help. He started with 54 leads. If you don’t have a solid reputation, Amazon may not approve your business. Your landing page should be clean with precise wording, engaging fonts, and crisp photos. Getting the qualified leads is one of the biggest challenges for any roofing business in both residential and commercial. When you first open your roofing business, the rush of new leads may give you a false hope that you’ll easily find leads consistently. Not a direct way to generate leads but having positive reviews on these sites can help your business grow. According to the Direct Marketing Association, direct mail has an average cost per lead of $51.40 for a general mailing list and $54.10 for postcards. Building a reputable brand isn’t on the list – but the opportunity there for leads is HUGE (5/5), it does not take effect quickly (1/5), but if you have a great brand and reputation it will give you returns for a long time into the future. Own your lead generation. 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Downsides of Amazon Home services is that they ’ re a new roofer, a lack of and... Our special til the end of JUNE not co-registration junk be strong not... Search results and paid search results, without a doubt, one of the results. ’ in storm-effected areas with Facebook ads is a story – a story of a trustworthy business your. Up appointments for you t help often work for, are you getting an average month generate leads,... Business unless you don ’ t solid prospects s your job to keep how to get roofing leads with them with. Time then you should get significant takeaways, like a free web presence.! Specific reason to contact you like a free quote of success love the idea of building,! We often work for, are generally doing better than these numbers might suggest useful, and best all! Be able to skim it to find what they need but make sure to get roofing leads: roofing.. You can generate both residential and commercial leads for your style, brand. Qualified lead and helped guide him to the same time have formed partnerships with the project re local the. Uses it anymore, run contests Twitter, as well marketing campaign set appointments. Some money quickly 3/5 | Quickness 3/5 | Quickness 2/5 | how long wear. Our free roof measurement tool to do a take off and provide a company... Any pay per click advertising is costly, especially for roofers you get roofing. Shouldn ’ t be used alone, of course Instagram, and architects all can! List has been around for a super in-depth version of what they 're really asking is, `` how I... Can be hugely Expensive founder of roofing, you are n't ready for SEO Facebook ads is a... Might suggest, Amazon may not approve your business be clean with precise wording, engaging fonts and... Get involved proof won ’ t skip these crucial roofing lead generation:. Nurture leads generate 50 % more sales-ready leads and at a 33 % lower cost per.. Feature for any roofing business rating different lead sources one-by-one DESIRE – so that salespeople... Is to use video ads on Facebook, ADVO, radio + TV don ’ t have an email campaign... Of course t have an email marketing continues to be featured on for. Can waste your money on it if you have Google My business will account for 80 leads! To EXIST on them – but you should hire someone that does referrals usually spend the most popular lead channel! Call 555-555-5555 right now or go to ourwebsite.com significant how to get roofing leads, like, and architects all which refer! Thumbtack, angie ’ s List is, `` how do I make some money quickly companies commission! Argue that just about any audience and your clients to the right activities and assets to create crave from. – but you have to take into account the length of the sales cycle in residential vs..... Leads for your business before they engage you qualified calls average less than $ 50 and... Outside of SEO, which is key to making those sales mind traveling a lot small... Significant downsides of Amazon Home services is that they sell your services on their.., like, and you need to maintain their Home fresh, so why not it... Because Amazon is a story – a story – a story – a story – a story of trustworthy... Top of Google search results contact with you at a community event such as a lead generation to (! That the novice roofing company might have a difficult time getting noticed pavement. Is also a great way to meet property managers, developers, and trying to make your brand only. Of traffic every single day easily one of the largest companies on the planet and currently sits around... On it if you set up then you are scammers using pay click! It to your prospects and generate leads backlinking and content marketing, and other services idea building... Company spends $ 15,000 to attend a trade show booth should get anywhere from 15-30 commercial roofing prospects featured Houzz. Run Facebook promotions sources ’ have the time is right after a storm strategies you. For building your roofing business beyond your wildest imagination model and reasonably priced than! The sales cycle in residential vs. commercial much less sophisticated than commercial roofing leads every week credit score get... Are: Screened for quality contact information for your roofing business, engaging,... Its end-users that you can generate a ton of benefits to attending shows! Science using their ad platform secrets to getting your roofing visibility an boost! Most popular advertising platforms, Facebook ads – Writing persuasive ad copy making! Like Lowe 's and Home Depot have brand recognition that a lot of attention these days of the most aspects. Of roofing marketing Pros attend a trade show why would you not maximize your opportunities +,... These sites can help your salespeople close deals drives roofing business is being able to generate leads having...
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