Found inside – Page 10By interactive media, the authors follow Street and Rimal's (1997) view, ... colleagues reinforce the potential importance 10 Mass Media and Drug Prevention. In this volume specialists from Britain and France adopt a fresh approach to the study of French culture since 1945 by focusing on the mass media and on a whole range of popular cultural forms. Found inside – Page 19The cinematic media have long been of special importance in the teaching of medical subjects . 16 mm film has been used for many years , and the value of closed - circuit television for teaching surgery and dentistry was soon perceived and ... This important volume enables an invaluable new understanding of the relationship between architecture, interior spaces, material cultures, mass media and modernity. Found inside – Page 158Mass Communication International Exchange Service ... and the careful planning by host countries of the reception and guidance of foreign fellows ; ( b ) The importance of Associated Institutions in co - ordinating research in subjects related to ... Found insideEven as the Trump phenomenon illustrates the importance of the press in ... IMPORTANCE. OF. MASS. MEDIA. Tales from the 2016 election illustrate how mass ... Found inside – Page 44Also, their opponents and adversaries have realized the importance of mass media and learned to play the media game. This applies to both the use of the ... Written by Doris A. Graber—a scholar who has played an enormous role in establishing and shaping the field of mass media and American politics—and Johanna Dunaway, this book sets the standard. Found inside – Page 2also aware of a number of perspectives that treated the media as all-important. Here the influence of the media of mass communication seemed pervasive and ... Found inside – Page 171The impact of new information technologies , " " alternative communication , " and " Latin American journalism " were the least important . Whereas " communication and culture , " and " mass media uses and effects " were more important to the ... Found inside – Page 118The negative relationship between perceived importance of mass media and time spent in occupied areas remain significant. However, among the digital media ... This reference work will look at issues such as free expression and government regulation of media; how people choose what media to watch, listen to, and read; and how the influence of those who control media organizations may be changing ... Found inside – Page 4But just because audiences have become smaller and more differentiated does not mean that the mass media are any less salient to politics today than they were several decades ago . The mass media have political importance in several ... Found inside – Page 68... we register some interest about how it is portrayed in the mass media . ... of possible importance in assessing the impact of mass media violence . Found insideThe selective bibliography gathers the books and magazine literature over the previous ten years while providing access through author, title and subject indexes. The resulting book is unrivalled in its intimacy and candour and tells a tale of business that is both the story of a man’s life, and the story of our times. Providing an accessible analysis, this book will be important to public health policy-makers and practitioners, business and community leaders, health advocates, educators and journalists. Found inside – Page 69This hypothesis was forced into the forefront of mass communication ... Since this important article was published, numerous mass media scholars have ... Found inside – Page 5... chats , and video / audio back , back , back . Gone . " importance of mass media STUDY PREVIEW Mass media usually are thought of as sources of news and entertainment . They also carry messages of persuasion . Important , though often ... Found insideThis volume focuses on media and social movements. Found inside – Page 96The attitude towards advertising ( ' liking ' ) is for both print media most ... 믿 RA N w to Table 5.5 : Relative importance 96 Mass Media Advertising ... A textbook examining the importance of the mass media as means of communication and as shapers of the environment. Found insideThis third volume of Information and Behavior shows broad continuities with previous volumes in this series, but it also represents an important evolution. Found inside – Page 14On the second level the relevant question is how factors from the environment of the political system influence the way in which the media function in politics . Analyses of this kind must take into account the importance for the political functions ... Found inside – Page 31THE INFLUENCE OF MASS MEDIA ON CHILDREN'S FOOD HABITS I. Keith Tyler Professor of Education and ... How important are these media in the lives of children ? Found inside – Page 27The very pervasiveness of mass communication is itself a fact of importance for anyone who is examining the responsibilities of the media . These enormous circulations act as a sounding board to mag . nify every act of the mass media . Found inside – Page 134In our view , there are three such determinants : attitude importance , the mass media , and motivated reasoning . Attitude Importance . Found inside – Page 11Communication for Rural Development By I. P. Tewari . The planners have recognised the importance of mass media in rural development but have not quite succeeded in fully utilising its potential in view of the absence of any in - depth study ... In The Assault on Reason, Nobel Peace Prize winner and former Vice President Al Gore examines how faith in the power of reason – the idea that citizens can govern themselves through rational debate – is in peril. Found inside – Page 382Stop and consider your own uses and gratifications of the messages you receive from mass media . What do ... of preliminary theoretical concepts , which state that media not only inform us but also influence us as to what is important to know . Found inside – Page 76One unexpected result is the negative relationship between increasing output and the "importance of mass media" as a source of information when making production and marketing decisions. This seems consistent with an apparent lack of ... Found inside – Page 37The different types of mass media 2 . ... In a decision of 7 March 1987 , the Commission attached particular importance to the role played by production and presentation techniques in the making of television programmes ( Hodgson / Channel ... Found inside – Page 150Keeping in view the importance of the regional publicity , the Division has established three regional sub - offices at Bombay ... Significant trends in the field of mass communication and in particular the press and film have formed an important ... Understanding Mass Media stresses the importance of being media literate in today's media-driven society. This unique text makes exploring the world of mass communication challenging for high school students. Found inside – Page 150The Indian studies that confirm the above finding about the importance of cosmopolite channels at the knowledge ... the village - level worker ( VLW ) , are relatively more important than mass media channels at the knowledge function . 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